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23/11 Vanessa
Recruitment Lead at WEN

Views:309 Applications:115 Rec. Actions:Recruiter Actions:2

Senior Manager - Marketing - FMCG (12-20 yrs)

Pune Job Code: 99918

Job Responsibilities

Brand Management

- Understand the brand, brand positioning & attributes.

- Marketing Plan

- Rural marketing

- Marketing Activation ATL/BTL

- Own product launches and activations - including defining communication strategy, processes and collaterals

- Own corporate marketing activities - Website, PR etc.

- Digital marketing

- Provide insightful market intelligence to partners- Communication agencies, ATL/BTL agencies, Media agencies & PR agencies

- Plan, develop & rollout ATL/BTL activation in requirement with defined sales objective.

Brand Strategy

- Participate in Business Plan development.

- Envision & Create brand strategy document.

- Create annual action plans using the full marketing mix to implement brand strategy.

Product & Brand Analysis

- Develop & Evolve product insights for lead markets.

- Analyses and use market and consumer researches to identify short and long term risks for the brand & develop actions to mitigate the identified risks.

- Creates regular marketing reports.

Media Planning and Execution

- Plan innovative ATL/BTL campaigns & champion deployment across country to solve business problems

- Recommend alternate and cost-effective media channels and prepare a channel mix specifically in digital media

- Coordinate with the media agency for the execution of the media plans.

Key Deliverables

- Market Share & volume growth via successful deployment of ATL/BTL campaigns

- Drive traffic & conversion via digital media

Competencies Technical/ Functional:

- Both Conceptual & Practical understanding of Marketing / Brand Management having developed & successfully deployed few Brand campaigns

- Understanding of how digital marketing works

- Trade Marketing

- High Analytical Skills.

- Sales Process Understanding

Behavioral :

- Align and motivate team for high performance

- Collaborate across all interfaces

- Uphold values; inculcate a culture of excellence

- Generate ideas; solve problems creatively.

- Champion improvements and positive change.

- Develop and engage people.

- Liasoning with all stake-holders specially sales team

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