Sr. Team Lead Recruitment at LEAD HR
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Senior Manager - Marketing - Electrical Products (15-20 yrs)
One of our Client leading consumer durable industry is looking for Senior Manager - Marketing for Chennai Location.
JD: Male graduate & MBA (Full time course) with 15-20 years of experience in product marketing & brand promotion from consumer durable industry.
Key Skills :
- Marketing
- Brand Management
- Product Launch
- Complete Media Marketing
- Strategy & Campaign Planning
- ATL and BTL activities
- Key Responsibilities :
- Developing marketing strategies to build consumer preference and drive volumes.
- Development & execution of AMP for the brand that includes both ATL and BTL activities in accordance to the annual marketing budget.
- Ensuring maximum brand visibility and capturing optimum market shares.
- Managing the gamut of activities including market survey, pre & post launch promotions for new product launches.
- Identifying the need, formulate and implement consumer research to drive long term Brand equity as well as oversee product improvement
- Strategically planning and executing Media & AD campaigns, Radio, TV, On Ground Marketing Campaigns, New store Launches, Outdoor Marketing campaigns, Social Media campaigns. Responsible for Visual Merchandising & Instore Marketing activations for all stores
Kindly reach me 9840569373 / Ms. Anita.
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