Senior Executive - HR at Talenti Consulting
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Senior Manager - Marketing - eCommerce (10-17 yrs)
Sr. Marketing Manager
- Handling digital marketing initiatives for VAC and FRD products. This will include the following activities:
a. Search Engine Optimization
b. Campaigning in social media
c. Website development
d. E-mails and E-promotions
e. Videos development and management
- Sales Enablement : Communicate the value proposition of the VAC products to the sales team and develop the sales tools which support the selling of the VAC products.
- Developing the marketing collaterals, PR and blogs
- E-Business development and sales coordination by the following activities :
a. Product positioning in relevant portals and directories
b. E-tender management
c. Product positioning, continuous management and tracking in GeM
- Devising marketing strategy for VAC and FRD products
- Marketing calendar management by scheduling and management of following activities:
a. Product launches
b. Architects- meet
c. Trade fair
d. Special presentation preparation
e. Product awareness programs
f. BTL event organization along with partner organizations
- Research competitor offerings and react when appropriate
- Through interviews, surveys, focus groups and sales data, gain insight into customer use of current products, untapped opportunities and buyer personas
- Use market research data to determine product pricing
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