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20/01 Ashish
Recruiter at AOS

Views:414 Applications:130 Rec. Actions:Recruiter Actions:72

Senior Manager - Marketing & Brand Communications - Leather (1-14 yrs)

Ahmedabad/Gandhinagar/Gujarat/Maharashtra/MP/Mumbai/Nagpur/Navi Mumbai/Pune/Rajkot/Surat/Thane/Vadod Job Code: 254572

Role : Senior Manager - Marketing & Brand Communications

Type : Full Time

Job Description :

- Assumes responsibility for monitoring all marketing and branding activities for the Organization while maintaining Brand focus internally & externally.

- Develops the Marketing & Brand management strategy to support top line & bottom-line growth & foray into new segments and innovative products for the Organization.

- Directs the evaluation of Brand portfolio including Brand definition & proposition, advertising concept, pricing, packaging, place and promotion for the Organization.

- Assumes overall responsibility for Brand Activation.

- Ensures coordination with the sales department to implement & monitor all marketing initiatives for the Organization.

- Drives the formulation of the marketing strategy encompassing the Organization.

- Understands the strategic business requirement of the organization based on the organization's growth focus and strategy.

- Develop strategies into detailed marketing plans and executions.

- Supports all clusters towards ensuring meeting the dynamic consumer needs across all markets.

- Ensures individual brand focus is maintained through all possible media options and coordinates with corporate communication to ensure alignment of branding strategy.

- Develops Annual Plans & Budgeting for the brand and monitors the expenditure.

- Ensures Optimal pricing of products so that the top-line & bottom-line objectives of the brand group are strictly met.

- Strives to increase return on expenditure on advertisement & brand endorsement

- Agency/Vendor Management

- Proven experience in Product Positioning & Branding

- Digital & Social Media Marketing

- Experience in Market Research & Consumer Insights is preferred

- Ability to Advertise & Activate Campaigns

- Sales Collateral & Support

- Prepare, Implement and Monitor Annual Brand Plans

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