Senior Manager - Marketing - BPO (2-4 yrs)
Key accountabilities and decision ownership:
- Develop and implement all advanced digital marketing campaigns e.g. Pay-perclick (PPC)/Pay-Per-Performance (PPP), Search Engine Marketing (SEM)/Search Engine Optimization (SEO), Email Marketing, Send Marketing Messages (SMS) campaigns.
- Build and maintain our social media presence.
- Measure the overall ROI and KPIs of all digital marketing campaigns.
- Identify current marketing trends and insights.
- Optimize the costs and campaign performance based on these insights.
- Develop creative digital marketing growth strategies.
- Plan, execute and measure conversion tests to create strategic planning accordingly.
- Work with internal teams to create landing pages and improve the consumer experience.
Core competencies, knowledge and experience :
- Bachelor's degree in Marketing, Information Technology or related field.
- Proven 2 to 3+years of experience in Digital Marketing Manager, Digital Marketing Specialist or a similar role in the Marketing Department.
- Working knowledge of leading and managing SEO/SEM campaigns.
- Certification of Advanced Digital Media Marketing will be preferred.
- Ability to identify target audiences and devising effective campaigns.
- Working experience in optimizing landing pages and user funnels.
- Familiar with analytics tools
- Outstanding experience in setting up and optimizing Google Adwords campaigns.
- Exceptional knowledge of content management and email marketing software.
- Good understanding of social media and display advertising platforms.
- Great interpersonal skills
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