Human Resources - Head at Global Star Auto
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Senior Manager - Marketing - Auto/Vehicle (7-15 yrs)
- Understand the sales objectives of the dealership and communicate the marketing needs accordingly.
- Detailed planning of annual marketing calendar for the dealership group which should include ATL and BTL activities for dealership to meet business objectives
- Planning of marketing strategy for based on the needs of market + organization.
- Plan the marketing calendar including budgeting as per the guidelines and directives.
- Keep the dealership abreast of competitor marketing activities
- Be a one point of contact between the dealership and principal regarding all aspects of marketing
- Planning of all lead generation activities and further close follow up with HOD CRM for enquiry registration in the system.
- Planning to focus upon the minutest details of the market - product - competitor activities.
- Management and updation of dealership website and making effective use of website for information to customers and enquiry capturing.
- Management and usage of dealership social media platforms as per MBIL directives.
- Should lead the marketing team for execution of activities to achieve desired results.
- Ensuring achievement of enquiry targets of dealership.
- Ensure adherence of CI guidelines while executing all activities.
- Timely feedback on the execution of marketing activities, events and ad campaign
- Keep track on competitor activities and provide feedback to the management
- Prepare a post activity report after each event on 'Things gone right" & "Things gone wrong"
- Maintenance of the records of the activities carried out for future reference.
- Regular update on the product & communication of various marketing initiatives to the sales team.
- Regular update on the market - consumer behavior
- Co ordination with corporate communication team of the principal company for any media related activities, press conferences, product launches etc.
- Communication with various publications, event agencies and other organizations for marketing opportunities.
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