Talent Search Executive at Anther HR Solutions
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Senior Manager - Marketing - Advertising/PR Firm (7-12 yrs)
Develop the marketing calendar for various brand initiatives and work towards execution and implementation of the same
- Develop a strong brand positioning via various year long campaigns & associations.
Implementing a consistent brand strategy across all geographies, customised to local
flavor/calendar.
- Lead the marketing initiatives in all 8 cities where the brand is present. Every city has a local marketing SPOC who would report to the Brand Head.
- Drive innovation and bring in new communication ideas on the basis consumer insights and business imperatives.
- Create cutting edge marketing communication across digital, Radio, Social, TV & OOH media
- Lead the performance marketing for all digital initiatives for the brand with a team of 2 core managers
- Collaborate with external and internal stakeholders to create and execute various marketing initiatives
- Stage marketing interventions to impact business metrics
- Relevant work experience of heading the marketing for brands and managing the communication and brand strategy. Preferably with a core marketing background or advertising agency
- Has exposure to the creative development process, including content and campaign creation and execution
- Needs to have exposure to media planning, Digital planning etc.
- Having strong creative bent of mind, with an ability to generate ideas to drive brand visibility
- Has an analytical bent of mind and is able to decipher data
- Cross-functional team management skills to liaison with both external agencies and internal stakeholders
- Comes with industry contacts and publisher connections has worked with vendors across domains -
- Experience of working in unstructured environment, entrepreneurial in nature - Excellent verbal and written communication skills - Self-motivated, aggressive, open to learning with an extremely positive attitude
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