Senior Manager - International BD (for Amazon)

Job Responsibilities :

Store Listings/Optimization :

- Own the Amazon channel experience for all international Fast&Up products

- Continually optimize product listings, brand store, and enhanced brand content to drive traffic and sales

- Promotions, coupons and deals strategy

- Research and inject relevant Keywords to backend and front end listing

- Partner with Creative Marketing team to develop creatives, messaging and brand assets compliant with brand guidelines and Amazon standards

- A/B test listings focusing on Price, Title and Images to remain in line with company initiatives

- Drive strategy for promotions, coupons, and deals

- Review competitor plans and effect of products and services in management.

- Administer and develop initiatives to increase sales and market development activities

Review Optimization :

- Boost new product launches with front-loaded review campaigns

- Email Follow-up sequence conception and management

- Generate Product Reviews (in accordance with Amazon's Terms & Conditions)

Paid Marketing :

- Apply best practices for Paid Marketing which include but are not limited to Amazon Sponsored Product, Headline Search Ads

- Develop Amazon marketing strategy in partnership with paid media, marketing and sales leadership

- Create and Optimize paid marketing strategies to boost traffic and conversion rates

- Continual Optimization of bids at the keyword level

Account Management :

- Regularly refresh content for existing products

- Crisis Management and Resolution

- Maintain relationships with Amazon partners

- Work closely with internal departments - Content, Operations, Brand Marketing.

- Create, track, and reconcile shipments to Amazon Fulfillment Centers

Analytics :

- Monitor, analyze and report on performance metrics, sales, marketing performance, and pricing with a regular frequency in order to allocate spend to best performers

- Analyze digital sales performance metrics, modifying plans as needed to deliver against targets

- Report ROI analysis and forecasting, campaign tracking, pricing reports, competitive analysis, promotion analysis and new SKU checks on a weekly basis

- Evaluate market trends and provide appropriate support to product development

Communication & Coordination :

- Cross-Pollination of ideas/best practices across teams, channels, and geographies.

- Coordinate and lead regular team meetings for updates on projects, timelines and other relevant activities

- Monthly performance presentations

- Manage customer communication and maintain effective relationship with all parties involved

- Maintain communication with Director

- Develop SOP's for all tasks

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