09/02 Parul Thakur
Manager HR at Ace Consultants

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Senior Manager/Head Category Development - Consumer Durable Company (2-9 yrs)

Mumbai Job Code: 62852


- Category planning (Targets, budgets, forecasts, capacity requirement, inventory etc.)

- Drive achievement of plans and review progress through Category reviews (Sales, Marketing and Product)

Consumer Marketing:

- Design effective and innovative integrated marketing campaigns across mediums (TV, Digital, Mobile, Print and Radio) working with Corporate Marketing team

- Brand positioning: Work with media team to explore innovative and cost effective communication platforms (including digital) to plan effective media strategy; coordinate with external agency as required

User Activation:

- Monitor and execute on-ground activation as part of marketing campaigns

- Customer centricity: Design and implementation of user-applicator/influencer engagement programs (e.g. FCC)

- Monitor and generate database of applicators/users essential to the product category

Product Management & Pricing:

- Consult with product head to devise product specifications such as design, color, and packaging and resolve any issues

- Ensure resolution of customer/user issues through technical services

- Keep up-to-date with trends in domestic and international and key forums for building innovation funnel - develop, execute and monitor business plans for new product development within the category

- Design and oversee periodic internal product trainings of field marketing and sales teams

- Develop pricing strategy for brands within the category (to be updated regularly

- Margin management

Insighting :

- Monitor competition on various aspects such as new offering, pricing, consumer offer, ATL & BTL activities; course-correct strategy as required to win against competition

- Initiate research for concept testing, post launch, creative recall and product efficacy dipsticks for insight 

mining to develop consumer segment-specific initiatives; insights to be collected across stakeholders

Required Skills: 

- Analytical, Multitasking, good in communication

- Strategic thought process, strong ability to execute strategies on ground

- Ability to convey complex ideas effectively and efficiently

- Strong understanding and demonstrated aptitude in marketing management principles.

- Attention to detail

- Excellent inter personal skills to engage effectively with field teams and internal teams.

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