09/02 Parul Thakur
Manager HR at Ace Consultants

Views:833 Applications:192 Rec. Actions:Recruiter Actions:0

Senior Manager/Head Category Development - Consumer Durable Company (2-9 yrs)

Mumbai Job Code: 62852


- Category planning (Targets, budgets, forecasts, capacity requirement, inventory etc.)

- Drive achievement of plans and review progress through Category reviews (Sales, Marketing and Product)

Consumer Marketing:

- Design effective and innovative integrated marketing campaigns across mediums (TV, Digital, Mobile, Print and Radio) working with Corporate Marketing team

- Brand positioning: Work with media team to explore innovative and cost effective communication platforms (including digital) to plan effective media strategy; coordinate with external agency as required

User Activation:

- Monitor and execute on-ground activation as part of marketing campaigns

- Customer centricity: Design and implementation of user-applicator/influencer engagement programs (e.g. FCC)

- Monitor and generate database of applicators/users essential to the product category

Product Management & Pricing:

- Consult with product head to devise product specifications such as design, color, and packaging and resolve any issues

- Ensure resolution of customer/user issues through technical services

- Keep up-to-date with trends in domestic and international and key forums for building innovation funnel - develop, execute and monitor business plans for new product development within the category

- Design and oversee periodic internal product trainings of field marketing and sales teams

- Develop pricing strategy for brands within the category (to be updated regularly

- Margin management

Insighting :

- Monitor competition on various aspects such as new offering, pricing, consumer offer, ATL & BTL activities; course-correct strategy as required to win against competition

- Initiate research for concept testing, post launch, creative recall and product efficacy dipsticks for insight 

mining to develop consumer segment-specific initiatives; insights to be collected across stakeholders

Required Skills: 

- Analytical, Multitasking, good in communication

- Strategic thought process, strong ability to execute strategies on ground

- Ability to convey complex ideas effectively and efficiently

- Strong understanding and demonstrated aptitude in marketing management principles.

- Attention to detail

- Excellent inter personal skills to engage effectively with field teams and internal teams.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Add a note
Something suspicious? Report this job posting.