Senior Manager - Digital Marketing - Online/Internet (5-7 yrs)
- Develop Segmentation, Merchandizing and Incentive plan for onsite, email & SMS, to achieve buyer goals
- Ensure quality acquisition, prevent churn proactively and increase reactivation rates
- Maintain FM mix of active buyer share by optimizing for net upward migration
80%
Additional Responsibilities :
- Marketing tech - Improve capabilities by owning annual roadmap, evaluating and integrating new partners, lobbying and onboarding global assets
- Enabling personalization and advanced customer targeting across owned and paid platforms
- Experimentation and data modeling for building and automating new use cases
- Manage acquisition and retention through the Payback loyalty program
- Cross functional buyer experience initiatives to impact site conversion
20% :
Input Metrics :
- Increase share of highly efficient marketing use cases through algo based targeting
- Optimize platform performance through continuous iteration and enhancing capabilities
Output Metrics :
- AB numbers, FM share and FT repeat
- Efficiency improvement in SMS, email and Onsite
- Increased paid marketing share of Reactivation goals
- Txn/Visitor improvement for key categories and curated LPs
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
