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30/11 Karishma Sharma
Senior Resource Specialist at Anlage

Views:49 Applications:23 Rec. Actions:Recruiter Actions:10

Senior Manager - Digital Marketing - IT/Marketing Automation Solutions (5-15 yrs)

MP/Indore Job Code: 302026

Key Responsibilities:

- Digital Strategy Management : Take ownership of developing and executing the companys overall digital marketing strategy, aligning it with AiTrillions goals and objectives.

- Digital Team Leadership : Lead and mentor the digital marketing team, providing guidance, and support, and fostering a collaborative work environment.

- Google AdWords Management : Oversee and optimize Google AdWords campaigns to drive targeted traffic, and conversions, and maximize return on ad spend (ROAS).

- Affiliate Management : Develop and manage the affiliate marketing program, working with key partners to increase brand visibility and drive revenue through affiliates.

- Content Marketing : Drive content marketing efforts, creating engaging and relevant content to attract and retain customers while enhancing the brands online presence.

- Hands-on Experience : Utilize your practical expertise to actively participate in campaign execution, keyword research, ad copy creation, and content development.

- Data-driven Approach : Utilize analytics tools and data insights to measure campaign performance, identify opportunities, and continuously optimize marketing efforts.

- Budget Allocation : Efficiently allocate budgets across various digital marketing channels to achieve maximum results and cost-effectiveness.

- Conversion Rate Optimization (CRO) : Implement CRO strategies to enhance website performance, user experience, and conversion rates.

- Stay Abreast of Industry Trends : Keep up-to-date with the latest trends and best practices in digital marketing, applying them to enhance AiTrillion's marketing strategies.

Requirements :

- Proven track record in successfully managing digital marketing strategies, digital teams, Google AdWords campaigns, affiliate marketing programs, and content marketing initiatives.

- Strong hands-on experience in setting up, optimizing, and managing Google AdWords campaigns to drive targeted traffic and conversions.

- Demonstrated expertise in affiliate marketing, managing partnerships, and leveraging affiliates to generate revenue.

- Proficiency in content marketing, with the ability to develop compelling content that resonates with the target audience.

- Data-driven mindset, using analytics tools to derive insights and make data-backed decisions.

- Excellent leadership and team management skills, with the ability to inspire and mentor a team of digital marketing professionals.

- Prior experience in the SAAS or e-commerce industry is advantageous.

- If you have a passion for driving digital marketing excellence and possess hands-on experience in Google AdWords, affiliate management, and content marketing, AiTrillion offers an exciting opportunity to make a significant impact in the world of e-commerce marketing automation. Join our dynamic team and lead our digital marketing efforts to new heights of success

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