Senior Resource Specialist at Anlage
Views:49 Applications:23 Rec. Actions:Recruiter Actions:10
Senior Manager - Digital Marketing - IT/Marketing Automation Solutions (5-15 yrs)
Key Responsibilities:
- Digital Strategy Management : Take ownership of developing and executing the companys overall digital marketing strategy, aligning it with AiTrillions goals and objectives.
- Digital Team Leadership : Lead and mentor the digital marketing team, providing guidance, and support, and fostering a collaborative work environment.
- Google AdWords Management : Oversee and optimize Google AdWords campaigns to drive targeted traffic, and conversions, and maximize return on ad spend (ROAS).
- Affiliate Management : Develop and manage the affiliate marketing program, working with key partners to increase brand visibility and drive revenue through affiliates.
- Content Marketing : Drive content marketing efforts, creating engaging and relevant content to attract and retain customers while enhancing the brands online presence.
- Hands-on Experience : Utilize your practical expertise to actively participate in campaign execution, keyword research, ad copy creation, and content development.
- Data-driven Approach : Utilize analytics tools and data insights to measure campaign performance, identify opportunities, and continuously optimize marketing efforts.
- Budget Allocation : Efficiently allocate budgets across various digital marketing channels to achieve maximum results and cost-effectiveness.
- Conversion Rate Optimization (CRO) : Implement CRO strategies to enhance website performance, user experience, and conversion rates.
- Stay Abreast of Industry Trends : Keep up-to-date with the latest trends and best practices in digital marketing, applying them to enhance AiTrillion's marketing strategies.
Requirements :
- Proven track record in successfully managing digital marketing strategies, digital teams, Google AdWords campaigns, affiliate marketing programs, and content marketing initiatives.
- Strong hands-on experience in setting up, optimizing, and managing Google AdWords campaigns to drive targeted traffic and conversions.
- Demonstrated expertise in affiliate marketing, managing partnerships, and leveraging affiliates to generate revenue.
- Proficiency in content marketing, with the ability to develop compelling content that resonates with the target audience.
- Data-driven mindset, using analytics tools to derive insights and make data-backed decisions.
- Excellent leadership and team management skills, with the ability to inspire and mentor a team of digital marketing professionals.
- Prior experience in the SAAS or e-commerce industry is advantageous.
- If you have a passion for driving digital marketing excellence and possess hands-on experience in Google AdWords, affiliate management, and content marketing, AiTrillion offers an exciting opportunity to make a significant impact in the world of e-commerce marketing automation. Join our dynamic team and lead our digital marketing efforts to new heights of success