Designation - Associate Director - Digital Marketing

We are actively Looking for a Digital Marketing Manager with a deep passion for Growth Hacking and Social Media Engagement to join our emerging Social Media Engagement team. This position entails the strategic planning, meticulous execution, and continuous optimization of our online marketing initiatives. We are in search of an individual driven by a true passion for the world of marketing and advertising.

Roles and Responsibilities

Minimum of 8 years of hands-on experience in B2B marketing, with prior exposure to B2C marketing is a must.

Digital Strategy and Planning:

- Develop and execute comprehensive digital marketing strategies aligned with overall business goals.

- Conduct market research and competitor analysis to identify opportunities for growth.

Campaign Management:

- Plan to implement and optimize digital marketing campaigns across channels such as SEO, SEM, social media, email, and display advertising.

- Monitor campaign performance, analyse results, and adjust strategies for continuous improvement.

- Experience in virtual/offline event management activities.

Community Building:

- Should have earlier experience in building communities in facebook/linkedin/whatsapp/telegram/instagram social media handles etc and managing the entire engagement lifecycle.

Content Marketing:

- Collaborate with the content team to develop engaging and shareable content for various digital platforms.

- Ensure content aligns with brand guidelines and resonates with target audiences.

SEO and SEM Optimization:

- Lead SEO efforts to improve organic search rankings and drive targeted traffic.

- Manage and optimize paid search campaigns to maximize ROI.

Social Media Management:

- Oversee social media strategy, content planning, and community management.

- Leverage social media channels to enhance brand awareness and engagement.

Analytics and Reporting:

- Utilize analytics tools to track and report on key performance indicators (KPIs) and campaign effectiveness.

- Provide actionable insights and recommendations based on data analysis.

- Well versed with marketing automation tools like google analytics, Marketo, Mailchimp, Hubspot Marketing CRM, hootsuite, or similar tools.

Budget Management:

- Develop and manage digital marketing budgets effectively.

- Monitor expenses and allocate resources efficiently to achieve optimal results.

Experience and Educational Requirements:

- Bachelor's degree in marketing, Business Administration, or a related field, a master's degree is preferred.

- Specialized certifications in marketing strategy, digital marketing, or relevant areas would be advantageous.

- Ability to build and manage a digital marketing team.

- Demonstrated expertise in customer experience design and a deep understanding of digital technologies.

- Proven academic achievements and a commitment to staying updated on industry trends through continuous learning.

- Strong background in business strategy and innovation, aligning with our organizational goals.

- Relevant coursework or experience in marketing analytics, brand management, and market research is desirable.