HR Manager at Deputize Consultancy
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Senior Manager - Digital Marketing (4-15 yrs)
Responsibilities :
- Hand on experience in team handling and manage relationships with partner agencies, publishers and media owners.
- Build, execute, manage and optimise performance driven campaign strategies for Google AdWords, Facebook, Instagram,Youtube, Bing and other search platforms for the brand.
- Maintain and monitor keyword bids, daily and monthly account budget caps,impression shares, quality score and other important campaign metrics.Provide creative copy and ad suggestions.
- Manage display network placement lists on Google AdWords and through other contextual advertising platforms.
- Provide oversight, manage, and be able to generate weekly and monthly reports for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key insights in accordance with the brand's goals.
- Keep pace with search engine and PPC industry trends and developments. Commit to team and management on campaign development, timelines, and results.
- Provide oversight and work closely with the other team members to meet media KPIs and business goals.
Requirements:
- Has relevant digital advertising agency experience.
- Should be fluent with social media platforms like Facebook, Twitter, Instagram, LinkedIn and YouTube.
- Should have content writing and copywriting skills
- Experience - 4+ years of digital advertising agency experience
- Qualification - Bachelors Degree, Media/Marketing/Comms degree is a plus.
- Proficient with popular PPC ad platforms. (Google AdWords, Bing AdCentre, etc)
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