Senior Manager - Customer Marketing (1-14 yrs)
Designation : Senior Manager - Customer Marketing
Area of Expertise : Sales and Marketing
Type : Full Time
Location : Onsite
Job Description :
Business Development :
- Play a key role in developing and execution of AOP (Annual Operating Plan), including planning implementation of marketing initiatives
- Work closely with BU Marketing and Sales team to develop the annual plan for Brand, Pack,
- Channel and Global, Regional and Local key customers within the territory.
- Set clear performance expectations to achieve volume growth. This will include aligning Senior
- Management on investment in new equipment, pricing, promotions Key Customer marketing to achieve companys sales profit objectives.
- Developing local opportunities in sync with Business Unit priorities
- Leverage Strategic Innovations (Product/Packaging) to build a powerful marketing mix that will create a stronger blueprint for growth.
Channel Management :
- Develop and Drive Channel Initiatives in the Organized and Traditional Trade
- Develop Drive new sales marketing initiatives in emerging channels
- Develop market presence standards (merchandising and signage) in coordination with Market Unit General Manager, Unit Manager, Central Marketing and Sales function
- Deliver Brand/Pack presence guidelines/standard to market
- Focus on growth of the Premium channel across foods portfolio
