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11/02 Ruchi Shakya
Senior Consultant at Randstad India Private Limited

Views:236 Applications:86 Rec. Actions:Recruiter Actions:58

Senior Manager - Category Marketing - Home Appliances (8-14 yrs)

Mumbai Job Code: 110221

Opportunity to work for largest home appliance manufacturer (MNC).

Destination: Manager/ Sr Manager (Category Marketing)

Location: Mumbai

Education: Master degree/diploma in business administration (Specialization in marketing)

Experience: 8 - 12 years in category management preferably with some experience in brand marketing.

Preferred industry : Consumer Durables (White goods)

Responsibilities:

P&L Management and Business Planning :

- Deliver on category targets (Turnover, sales volume, market share, Margins, EBIT).

Product life cycle management :

- Analyze consumer need - gap and trends to build on the existing product line-Update regularly feature/product to ensure competitive edge in the marketplace


- Optimize range to meet desired positioning and business objectives.

Consumer/ Market / Product insights:

- Participate in category related research for developing consumer insights related to product usage and communications


- Visit markets to understand the local market nuances & create suitable go to market approach


- Develop in depth insights on category through market Intelligence and understanding the consumer evolving trends and need gaps


- Benchmark competition (product, price, promotions, Distribution) to derive short-term action measures and mid-/ long-term strategies for Company's India product portfolio.

Go- to Market Planning and execution :

- Develop complete go to market (GTM) plan for new launches (new product category, new initiatives, any strategic projects)


- Create marketing mix suitable for driving the business objectives link to new launch based on insights gathered from market and consumer research.


Sales target planning and deployment:

- Collaborate with sales leadership team


a. To ensure execution delivery of territory wise sales budget on a monthly basis.


- To find opportunities beyond budget and develop marketing plan and review mechanism.


- To develop new market.

Sell-in and sell-out schemes formulation :

- Formulate the sell-in and sell-out scheme in line with business objective


- Review periodically delivery and effectiveness of schemes and take corrective actions.

Pricing Strategy:

- Devise pricing strategy keeping in mind

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