Consultant at Kelly Services India Pvt Ltd
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Senior Manager - Campaigns - Advertising Agency (10-15 yrs)
General Description :
- Devise B2C integrated marketing campaigns with the aim of acquiring and retaining customers
- Deep understanding of consumer trends and insights to create insightful and differentiated marketing communication and campaigns for multiple segments
- Determine the most effective points of interaction for marketing campaigns by using reports from the customer information central system
- Applies customer and sales information from the Customer-Driven Marketing (CDM) system to achieve marketing goals
- Manage the implementation, tracking, and measurement of marketing campaigns
- Brief and overview the work of creative agencies to successfully deliver the campaign on objective
- Ensure that the organization's brand and identity is adhered to in campaigns and in all communication channels
- Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
- Maintain regular measurement of the ROI of campaigns
- Ensure accuracy of marketing materials and provide formal sign-off if necessary
Necessary Skills / Attributes :
- At least 10 years of experience as a CRM campaign manager on client side or with digital marketing agency
- Strong understanding of consumer trends
- Ability to draw insights from multiple data points and weave an engaging communication
- Has a strong sense of creative evaluation
- Has managed multiple advertising and digital agencies n a client-side
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