Sourcing Lead - Market Research at ACH Management Consultant Pvt. Ltd.
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Senior Manager - Brand Communication & Activation - Consumer Services Domain (5-10 yrs)
Senior Manager - Brand Communication & Activation - Consumer Services
- Manage annual marketing budgets and calendar involving product launches, events, brand associations, ATL campaign management and consumer engagement initiatives aimed at driving traffic to all consumer touch points.
- Manage all PR efforts of the company and ensure dissemination to all relevant news to media agencies and subsequent tracking of coverages for effective ROI.
- Track consumer & market insights across all consumer offerings / functions, by conducting regular qualitative and quantitative research sessions, and further share insights with relevant business/ marketing teams, to finally have defined action points for each.
- Managing Brand Activation - Conceptualize & execute on ground marketing activities.
- Preparation of an accurate brief document for all tactical & strategic activities, and ensuring end- to- end timely delivery for all campaigns - of all ATL & BTL campaigns.
- Brand communication - ATL & BTL
- Managing digital touch points
- Managing PR
- Vendor Management
- Managing Brand Activation
Experience Required :
- 5-7 years in a Brand Communications Role. E-commerce, Telecom, BSFI background along with agency experience will be preferred. MBA / Post Graduate in Marketing Tier 1 institutes will be preferred
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