Growth Hacker - Web3 Specialist

We are seeking a dynamic Growth Hacker with a specialisation in Web3 to join our team. This role is dedicated to spearheading innovative marketing campaigns that drive adoption, engagement, and monetization of our digital product or service, with a keen focus on leveraging Web3 technologies. As a cross-functional powerhouse, you will collaborate with marketing, sales, product management, and technology teams, blending traditional growth hacking techniques with cutting-edge Web3 strategies to revolutionize our digital presence.

Location: Mohali (Chandigarh Region)

Roles and Responsibilities :

- Develop and execute innovative online and offline campaigns with a strong emphasis on Web3 strategies, including NFT promotions, blockchain-based gamification, digital marketing, brand partnerships, and on-ground activation to drive substantial traffic to digital channels.

- Identify, develop, and optimize growth channels specific to the Web3 ecosystem, aiming to maximize revenue growth through decentralized platforms and technologies.

- Analyze marketing data, user feedback, and blockchain analytics to shape future Web3-centric marketing strategies.

- Propose new Web3 initiatives to attract prospects and convert leads, leveraging smart contracts, DAOs, and tokenomics to engage with a tech-savvy audience.

- Provide insights and expertise to enhance the efficacy of marketing activities, focusing on content development, optimization, and advertising within the Web3 space.

- Plan and execute initiatives to reach the target audience through various channels, including traditional digital channels and emerging Web3 platforms.

- Work closely with other teams to share ideas, feedback, and present results, fostering an environment of innovation and cross-functional synergy in the realm of Web3.

Key Requirements:

- You possess a degree in Marketing, Business Administration, or a related field, with a strong preference for candidates with additional certification or experience in blockchain and Web3 technologies.

- You have prior experience in a growth hacking role with a specific focus on Web3 projects or companies.

- Excellent analytical skills with the ability to leverage data, metrics, analytics, consumer behaviour trends, and blockchain analytics to generate creative and innovative ideas.

- A highly goal-oriented individual who is resilient in your pursuit of growth within the fast-evolving Web3 ecosystem.

- Open-minded, curious, and a strong problem solver with a passion for exploring new technologies and platforms in the Web3 space.