HR at Careerist Management Consultants
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Senior Executive - Public Relations - Retail (4-9 yrs)
Job Position : Senior Executive-Public Relations
Location : New Delhi
About Client : Our Client is an Indian chain store retailing garments, furnishings, fabrics and ethnic products that are made from traditional techniques, skills and hand-based processes. Established in 1960, Links over 53,000+ craft based rural producers to modern urban markets, thereby creating a base for skilled, sustainable rural employment, and preserving India's traditional handicrafts in the process. Has Turnover of 1148 Crs in sales and 214 Co owned Store
Job Responsibilities:
- Managing work with the agency Public Relations so as promote the brand strategically
- New Openings/ Existing stores/ Exhibitions/Promotions/ Press kits / Store Music
- Newsletters Fabweek. Notifications for all PR Initiatives
- product placement co-ordination Maintenance of databases
- Brand stories in newspapers and in A&M journals & magazines
- Brand & category stories in digital & social publishing environments
- Devising creative public relations strategies that fit company profile
- Coordination with creative agency
- Overall Content creation
- Supervising the product photo shoots
- Managing marketing events like exhibitions, bloggers meet in-store activities, etc
- Managing the brands digital image via its Social Media, Media Relations
Desired profile:
Should Have Masters Degree in Business Administration or Masters Degree in Communication & Management with Minimum 4 years of relevant work experience
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