Recruiter at Resourcetree Global Services
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Senior Executive - Public Relations - Hospitality/Lifestyle/Health Care/Insurance (4-5 yrs)
Role Summary:
We are seeking a dynamic and innovative PR professional to lead corporate, B2C & trade communication strategies for Organization. The ideal candidate will have a proven record of delivering massive organic visibility through PR. This role requires a blend of creativity and analytical skills to drive awareness & engagement. The role reports to the Sr. Brand Manager.
Key Responsibilities:
- Plan and prioritise corporate communications activities that support strategic business priorities, thought leadership, and company news in the markets.
- Lead response on local market-based issues, teaming with medical and business leadership.
- Help shape market-level media narrative to help drive execution of communications priorities, teaming with creative and media agencies.
- Manages relationships with business, medical, marketing and trade industry reporters and editors, working with our senior business leaders to drive differentiated earned media coverage of priority company news, thought leadership and expert commentary across our services and industries.
Ideal Candidate Profile:
- Bachelor's degree in PR, communications or related field. Master's preferred.
- 3-4 years of hands-on experience in PR & communications management, preferred in luxury, hospitality, lifestyle, health care, insurance, banking brands or other related sectors.
- Superb press release writing skills in English.
- Very well networked with publishers, media houses and journalists.
- Managed crisis communication in the past.
- A profound understanding of business metrics and what works with the media.
