- Exciting opportunity at Transsion Holdings ( Infinix/ Tecno /Itel) Product marketing | Senior Executive | Tecno Mobiles

A) Purpose Of The Position :

- We are looking for a skilled and driven Product Marketing Specialist to join our team in the fast-paced mobile handset industry. This role is ideal for someone who possesses a deep understanding of marketing research, advanced Excel proficiency, and a knack for thorough competitor analysis. As a Product Marketing Specialist, you will be at the forefront of shaping our product strategies by providing valuable insights and data-driven recommendations. If you're passionate about mobile technology, have a strong analytical mindset, and excel at translating data into actionable strategies, we encourage you to apply.

B) Duties & Responsibilities :

Marketing Research :

- Conduct comprehensive market research to identify current and emerging trends in the mobile handset industry.

- Analyze consumer behavior, preferences, and purchasing patterns to guide product positioning and marketing strategies.

- Collaborate with cross-functional teams to gather insights that drive the development of customer-centric products.

Excel Expertise :

- Utilize advanced Excel functions to manipulate and analyze data related to market trends, customer demographics, and sales performance.

- Create and maintain dynamic spreadsheets, charts, and graphs to visualize data and insights effectively.

- Develop detailed reports and dashboards that provide actionable insights to support marketing decisions.

Competitor Analysis :

- Conduct in-depth competitor analysis to understand product offerings, pricing strategies, and marketing campaigns of key players in the mobile handset industry.

- Identify opportunities for differentiation and areas where our products can excel based on competitor strengths and weaknesses.

C) Job Description :

- Regularly update internal teams on competitive landscape changes and potential implications.

- Strategy Development :

- Collaborate with the product team to develop compelling product positioning, messaging, and value propositions.

- Utilize market research findings and competitor insights to inform the creation of strategic marketing plans.

- Assist in crafting targeted marketing campaigns that resonate with our target audience and effectively address pain points.

- Collaboration and Communication :

- Work closely with cross-functional teams, including product management, sales, and design, to align marketing strategies with business objectives.

- Clearly communicate research findings, data analyses, and marketing recommendations to internal stakeholders.

- Participate in brainstorming sessions and contribute innovative ideas to drive the success of our mobile handset products.

D) Minimum Requirements :

- Must be a Engineering Graduate , MBA preferable

- Must have an Excellent Communication Skills.

E) Ideal Candidate :

Required Behaviors/ Competencies :

- Self-starter, driven by results.

- Proactive, can work under pressure

- Tactful and assertive in handling partners.

- Good negotiation skills.

- Positive attitude for getting things done with a minimal supervision.

- Ability to build strong and effective working relationships with cross functional teams.

- Possess good communication, analytical and problem-solving skills.

- Should be ready to go for extensive market visit.

- Eye for Detail for competition mapping

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