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14/02 Silky Srivastava
Talent Acquisition Specialist at Stenable HR Solutions

Views:28 Applications:15 Rec. Actions:Recruiter Actions:8

Senior Executive - Pay Per Click (3-5 yrs)

Bangalore Job Code: 110850

Key Functional Areas of Responsibility : 

- Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.

- Manage ad campaigns across Facebook, LinkedIn, Twitter and YouTube and other advertising channels

- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

- Manage the creation of large keyword lists.

- Provide creative copy suggestions and graphical ad templates.

- Manage Display network placement lists on AdWords and through other contextual advertising platforms.

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.

- Provide oversight, manage, and can generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Keep pace with search engine and PPC industry trends and developments.

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.

- Monitor and evaluate search results and search performance across the major search channels.

- Communication to team and management on project development, timelines, and results.

- Provide oversight and work closely with the other team members to meet client goals.

Professional Competencies : 

- Passion for paid (including) social media advertising

- Outstanding ability to think creatively, and identify and resolve problems.

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

- Ability to clearly and effectively articulate thoughts and points.

- Ability to learn new industries and new business types quickly and can apply this knowledge to search / internet marketing initiatives and achieving client goals.

- High levels of integrity, autonomy, and self-motivation.

- Excellent analytical, organizational, project management and time management skills.

Professional Skills & Requirements

- At least 3-4 years of experience in managing PPC campaigns and developing PPC strategies.

- AdWords / Bing / Analytics certification is mandatory.

- Good working knowledge of the complete digital marketing mix, particularly PPC and Social Media. Knowledge in SEO is a plus.

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

- Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc).

- Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals. (High Value Accounts)

- Proficiency in MS Excel, PowerPoint, and Word.

- Should have worked with well reputed US based clients. [Mandatory]

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