HR Director at ProPMO Services Private Limited
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Senior Executive - Pay Per Click (2-4 yrs)
Senior PPC Executive will be responsible for performance of company's pay per click campaigns. PPC Executive will be managing, developing the campaigns and ensuring that they meet performance and revenue targets in line with the overall marketing strategy.
Roles & Responsibilities :
- Daily optimization and testing of PPC campaigns for continual improvement across all channels including SEO/SEM/SMM search, display, re-marketing and paid social.
- Media planning and budget distribution across various paid advertising channels for new and existing channels
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Execute and measure experiments and conversion test
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilise the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
- Creating and sending weekly/bi-monthly reports with insightful commentary. It should not just be some numbers but some insights on what worked and what not, plan of action for upcoming weeks.
Job Requirement :
- Experience & Skilled on Facebook Paid Marketing Campaign (at least 1.5 year) (Must Have)
- 2-4 year experience in Paid Campaigns
- Data Driven Campaigning Strategy - Performance Data, Industry trends, Customer Behaviour
- Willing to take ownership of the paid campaigning activities for the portfolio assigned
- Self-Motivated, Performance-Oriented, and can work with minimal monitoring and supervision
- Willing to work in Dynamic and Challenging Start-Up culture
- Looking forward to grow in your role along with Organisation
- Willing to Join Pune Office
