Requirement for a leading Retail Firm

Experience : 3+ Years

Location : Coimbatore

- CTC offered : 3 - 5 LPA

- Monday to Saturday (WFO)

- 2nd and 4th Saturdays off

Timings : 9 am to 6 pm

Job Overview :

Job Description :

- Join our well-established B2B organization in Coimbatore as the Senior Marketing Executive, where you will play a pivotal role in driving end-to-end marketing campaigns while collaborating closely with our sales team to ensure continued growth. This hands-on role encompasses the full marketing mix, granting you the autonomy to lead campaigns, with a strong focus on direct marketing to segmented audiences through online and offline channels.

Responsibilities :

Sales Collateral : Create a diverse range of online and offline materials to support our sales team, including brochures, presentations, case studies, and pitch decks.

Campaign Management : Oversee a variety of end-to-end marketing campaigns aimed at raising awareness and generating leads. This involves planning, segmentation, creative development, and execution.

Content Marketing : Craft long-form blogs optimized for SEO and our target keywords.

Website Management : Utilize our Content Management System (CMS) to update our website with relevant content, ensuring it is optimized for SEO, and track its performance using Google Analytics.

Social Media : Manage the posting and repurposing of content across our social media channels.

Email Marketing : Plan, create, automate, and execute email marketing strategies.

Lead Generation : Implement lead generation tactics and strategies to drive high-quality leads for the sales team.

Event Marketing : Plan and execute marketing activities for trade shows, webinars, and other events relevant to the B2B industry

CRM : Segment data for targeted campaigns and efficiently manage lead data.

Analysis and ROI : Collect and compile data for the Group Marketing Manager, tracking marketing expenditures.

Performance Reporting : Timely report performance against Key Performance Indicators (KPIs) and action plans to the management team.

Collaboration : Coordinate with sales stakeholders to understand their requirements and work closely with brand stakeholders to request support and benefits.

Market Insights : Utilize Management Information Systems (MIS) for analytics to forecast market requirements.

Requirements :

- Experience in the B2B Tech industry.

- Seeking a role with increased responsibility, ideally at the Executive or Assistant level.

- Exceptional copywriting skills.

- Proficiency in MS Excel.

- Broad experience across digital and offline marketing channels

Interested candidates may send in their resume , mentioning current CTC, expected CTC and notice period.