The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.

Skills required:

- Organizing, designing, and cascading marketing communication campaigns for our target audience through email campaigns, social media campaigns, events. Organizing digital and print content communication pieces (website content, email communication).

- Creation of marketing assets for Challenger Sweepers product portfolios (product videos, product photo shoots, brochures, flyers, posters, price sheets, Go-To Market presentations), website communication materials as required.

- Conducting market research and analysis - as required - to evaluate Challenger Sweepers brand awareness.

- Coordination with vendors and agencies, including but not limited to production agencies, printing agencies.

- Maintaining and updating customer databases.

- Organizing and attending events such as conferences and seminars. Be responsible for the end to end execution of Events, Trade Shows and Product Demonstrations. Organising and managing customer factory visits.

- Monitoring expenses for various promotional expenditures.

- Conducting lead generation activities for sales organisation making use of channels as tele-calling, emailers, SMS, WhatsApp and others.

- Working together with technical department for regular updates of product specifications.

Skills required: Financial aptitude and budget management

Overall Skills Required:

- 3-4 years of experience, preferably in a marketing role or in a client facing role. Experience in academic publishing environment with experience of digital and direct marketing would be given preference.

- Essential skills: The ideal candidate must be highly organised, abilities to work accurately and quickly; excellent written and verbal communication skills, flexibility to travel as per the role requirements are essential skills for this role.

- Desirable skills: Abilities to prioritise and manage a challenging workload and to work on your own initiative would be desirable. Creative acumen skills and the ability to be detail oriented are desirable.

- Excellent written and verbal communication skills are essential to this role.

Educational qualifications:

- MBA in Marketing / Communications.

Seniority Level

Mid-Senior level

Industry

- Heavy Engineering or Automobile

Employment Type : Full-time

Job Functions :

- Marketing

- Inside Sales

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