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17/11 Ratan Kumar
HR at Alloys Consulting

Views:68 Applications:46 Rec. Actions:Recruiter Actions:0

Senior Executive - Digital Marketing - Real Estate (8-12 yrs)

Gurgaon/Gurugram Job Code: 136293

About the company

Global real estate services provider listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.

The company provides consulting services and advice (such as valuation, building consultancy, project management, environmental consultancy, landlord and tenant, planning, strategic projects and research) in connection with commercial, residential and agricultural properties, property-related financial services and investment management, which includes investment management for institutional or professional investors. Operates from over 600 owned and associate

offices, employing more than 39,000 people in over 70 countries throughout the Americas, Europe, Asia Pacific, Africa and the Middle East. We are looking for India based candidates to join our Regional Marketing & Communication, Asia Pacific, led by Elizabeth Henderson from our Asia Head Quarters in Hong Kong.

Responsibilities Include:

- Assisting in the formulation of strategies to build a lasting digital connection with consumers

- Launching optimized online advertisements to increase company and brand awareness

- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

- Maintaining our social media presence across all digital channels

- Measuring and reporting on the performance of all digital marketing campaigns

Job brief

- As a Senior Digital Marketing Executive, you should have in-depth marketing experience and a passion for digital technologies. You will develop, implement, track and optimize our digital marketing campaigns across all digital channels.

- You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

- Digital Marketing Specialist is part of the marketing team, will work with regional marketing to launch campaigns on time, on budget with strict adherence to KPIs

- You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency

- Develop specific campaigns to create and maintain high levels of customer interaction

- Manage and improve online content, considering SEO and Google Analytics

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Maintain a cohesive strategy across all platforms to increase our brand awareness

- Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)

- Prepare online newsletters and promotional emails and organize their distribution through various channels

- Collaborate with designers to improve user experience

- Provide creative ideas for content marketing and update website

- Research how emerging social networks and features can benefit our company

- Maintain a cohesive strategy across all platforms to increase our brand awareness

- Demonstrate UTM tracking

- Identify habits of our online customers and suggest ways to reach a broader audience

Additional Information

Requirements

- BS/MS degree in marketing or a related field

- Proven working experience in digital marketing

- Demonstrable experience in designing and implementing successful digital marketing campaigns

- Demonstrate online marketing tools and best practices

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)

- Working knowledge of ad serving tools

- Experience in setting up and optimizing Google Adwords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

Required Qualification

Graduation - Any Graduate

in Other - Not Required Per/CGPA

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