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Senior Executive - Digital Marketing - Real Estate (7-17 yrs)
Job brief :
- As a Senior Digital Marketing Executive, you should have in-depth marketing experience and a passion for digital technologies. You will develop, implement, track and optimize our digital marketing campaigns across all digital channels.
- You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
- Digital Marketing Specialist is part of the marketing team, will work with regional marketing to launch campaigns on time, on budget with strict adherence to KPIs.
- You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities :
- Manage all digital marketing channels (e.g. website, blogs, emails, and social media) to ensure brand consistency
- Develop specific campaigns to create and maintain high levels of customer interaction
- Manage and improve online content, considering SEO and Google Analytics
- Plan and execute all digital marketing, including SEO/ SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
Requirements :
- BS/MS degree in Marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience in designing and implementing successful digital marketing campaigns
- Demonstrate online marketing tools and best practices
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
