IT Recruiter at M P Dominic & Co.
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Senior Executive - Digital Marketing (3-6 yrs)
We are looking for a Digital Marketing Executive to run PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in the principles of search engine marketing (SEM). The ideal candidate is responsible for implementing Pay Per Click campaign strategies, client account management, and Ad operations.
Responsibilities
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing, Facebook, Twitter, Linkedin etc)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends
Requirements :
- Proven experience as a PPC Executive or Digital Marketing Executive with 3-5 years of experience
- Experience in data analysis and reporting
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Linkedin) is preferred
- Excellent communication skills
- Knowledge of sales and client onboarding is an added advantage
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
