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16/03 Chetan Manchanda
Business Partner at Hiiry Services

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Senior Executive/Assistant Manager - Marketing - News Channel (4-7 yrs)

Chennai Job Code: 151461

The opportunity is with a leading News Channel

Designation : Sr. Executive/Asst. Manager Marketing

Location : Chennai

Budget : Upto 10 Lpa

Language : Should be able to read/ write/speak both Tamil and Telugu to understand regional cultural nuances (mandatory)

JD:

1. Working on brand development to increase market share and brand equity

2. Ensuring Viewer retention by leveraging insights on brand health monitor, programme dipstick, equity track

3. Developing tactical and long term strategic brand communication along with internal and external creative agencies and Digital Marketing Plan

4. Liaising with Sales, Editorial and Operations to launch & promote new revenue generating ideas - chiefly programme campaign. on-ground events, contest, client led activations

5. Drive tie ups / alliances for cross promotion - e.g. through media tie-ups, in film branding, associations with others- events

Desired Candidate Profile:

- MBA (Marketing) with 4-6 years core experience in Brand Communication (ATL/BTL/Digital)

- Must have inclination towards News and Current Affairs

+91 - 9871410167
Chetan

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