Senior Executive/Assistant Manager - Marketing - Financial Products (1-4 yrs)
Key Responsibility :
1. Participate in direct marketing campaigns aimed at spreading awareness about the investment products
2. Identify corporates where such direct marketing campaigns can be conducted
3. Coordinate with HR/Management of such corporate houses for conducting the campaigns on the premises.
4. Ensure customer registrations through such campaigns
5. Acquire customer and channel partners through various marketing campaigns
6. Participate in direct marking campaigns aimed at acquiring customers and channel partners
7. Identify places (e.g., exhibitions, housing societies, office parks, etc.) where such direct marketing campaigns can be conducted.
8. Coordinate with various agencies for conducting the campaigns
9. Ensure the right message is communicated to the right audience and thus, attract prospective customers and retain existing ones.
Specific/Relevant Experience :
1. Should understand fixed-income financial products - bonds/mutual funds/insurance
2. Prior experience in selling these directly will be an added advantage
Skills :
1. Good written and verbal skills
2. Excellent knowledge of MS-Office
3. Flexibility to adapt new marketing strategies
4. Creative thinking and ability to develop marketing strategies
5. Interpersonal and networking
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