Role & responsibilities

Strategic Vision & Leadership:

- Develop data-driven digital marketing strategies for lead generation & brand positioning.

- Conduct market research to identify buyer trends & competitor activity.

- Define target audiences & tailor messaging for different buyer segments.

- Set SMART goals & KPIs specific to real estate (traffic, leads, conversions, sales).

- Stay ahead of the curve with industry trends & innovative tactics.

Content Creation & Engagement:

Craft compelling content showcasing properties, amenities, & community.

- Manage content calendars across websites, social media, email, & local listings.

- Develop lead magnets & capture forms for qualified lead generation.

- Optimize content for local SEO & targeted keywords.

- Collaborate with internal teams for high-quality content creation.

Campaign Management & Lead Generation:

- Plan & execute targeted online advertising campaigns (PPC, social media ads, retargeting).

- Monitor campaign performance & optimize budgets for ROI.

- Analyse website traffic & conversion data to identify lead sources & optimize landing pages.

- Implement drip email campaigns to nurture leads & guide them through the sales funnel.

- Integrate digital marketing with CRM systems for seamless lead tracking & follow-up.

Social Media Mastery:

- Develop engaging social media strategies for local neighbourhoods & buyer interests.

- Create captivating content featuring properties, virtual tours, events, & community stories.

- Grow & manage active communities through meaningful interactions & organic engagement.

- Respond promptly to inquiries & foster positive brand perception online.

- Leverage social media for local reputation management & building trust with potential buyers.

Website Optimization & Analytics:

- Oversee website maintenance & ensure user-friendly navigation for property search & lead capture.

- Analyse website traffic & user behaviour to optimize performance & conversion rates.

- Implement A/B testing to identify content variations & website features that drive lead generation.

- Track key performance indicators (KPIs) & report on digital marketing effectiveness.

Collaboration & Partnership:

- Lead & motivate a team of digital marketing.

- Partner with sales teams to integrate digital marketing efforts with sales goals & strategies.

- Collaborate with internal stakeholders (design, photography, legal) for brand consistency & compliance.

- Foster a data-driven approach & culture of continuous improvement for maximum digital marketing success.

Skills required:

- Digital Marketing and Marketing skills

- Social Media Marketing skills

- Lead Generation skills

- Web Analytics skills

- Excellent verbal and written communication skills

- Highly analytical and detail-oriented

- Search Engine Optimization (SEO)

- Proficiency with marketing automation and web analytics tools

- Ability to work collaboratively with cross-functional teams

- Team Building and Management

Preferred candidate profile

Experience Required: 1-3 Years (preferable from a Real Estate Industry)

Qualification: UG (Marketing) or PG (Marketing)

Role Category: Digital Marketing

Department: Marketing

Employment Type: Full Time

Work Location: HSR Layout, Bangalore

- Perks and benefits

- PF

Role : Head - Digital Marketing

Industry Type : Real Estate

Department : Marketing & Communication

Employment Type : Full Time, Permanent

Role Category : Digital Marketing

Education

UG: Any Graduate

PG: Any Postgraduate

Key Skills