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02/11 Robin Singh
HR at Pick & Chase

Views:98 Applications:33 Rec. Actions:Recruiter Actions:5

Senior Copywriter - Wellness/Fitness (5-7 yrs)

Mumbai Job Code: 96954

ABOUT the role: Senior Content Writer

We are looking for a Senior Copywriter to lead our creative marketing content efforts.

Senior Copywriter responsibilities include writing original copy and slogans for advertising campaigns, editing and publishing Junior Copywriters- articles and maintaining brand consistency across online channels

Duties & Responsibilities :

- Research industry-related topics and identify gaps in our content


- Write original copy for ads and social networks


- Prepare and publish articles that describe our company and products


- Edit and fact-check pieces of content generated by colleagues (e.g. Junior Copywriters)


- Use SEO practices to optimize articles and increase visibility


- Liaise with Designers to enrich text with visual aids, like images and charts


- Shape language and tone used in sales emails, banners and brochures


- Create and oversee reports on content (e.g. weekly or monthly)


- Interview clients, industry experts and internal teams


- Monitor metrics related to our content, like web traffic and conversion rates


- Ensure all content is up-to-date

What we- re looking for :


- Proven work experience as a Senior Copywriter, copywriter or similar role


- Excellent writing and editing skills, with a keen eye for detail


- Hands-on experience with Content Management Systems (e.g. WordPress)


- An ability to write creative copy both for large pieces of content (e.g. product descriptions) and smaller texts (e.g. social media posts)


- Solid time-management skills


- Graduation / Post Graduation in Mass communication or English

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