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02/11 Robin Singh
HR at Pick & Chase

Views:166 Applications:52 Rec. Actions:Recruiter Actions:5

Senior Copywriter - Wellness/Fitness (5-7 yrs)

Mumbai Job Code: 96954

ABOUT the role: Senior Content Writer

We are looking for a Senior Copywriter to lead our creative marketing content efforts.

Senior Copywriter responsibilities include writing original copy and slogans for advertising campaigns, editing and publishing Junior Copywriters- articles and maintaining brand consistency across online channels

Duties & Responsibilities :

- Research industry-related topics and identify gaps in our content


- Write original copy for ads and social networks


- Prepare and publish articles that describe our company and products


- Edit and fact-check pieces of content generated by colleagues (e.g. Junior Copywriters)


- Use SEO practices to optimize articles and increase visibility


- Liaise with Designers to enrich text with visual aids, like images and charts


- Shape language and tone used in sales emails, banners and brochures


- Create and oversee reports on content (e.g. weekly or monthly)


- Interview clients, industry experts and internal teams


- Monitor metrics related to our content, like web traffic and conversion rates


- Ensure all content is up-to-date

What we- re looking for :


- Proven work experience as a Senior Copywriter, copywriter or similar role


- Excellent writing and editing skills, with a keen eye for detail


- Hands-on experience with Content Management Systems (e.g. WordPress)


- An ability to write creative copy both for large pieces of content (e.g. product descriptions) and smaller texts (e.g. social media posts)


- Solid time-management skills


- Graduation / Post Graduation in Mass communication or English

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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