About :

Rebel Foods ( Parent Company of Faasos), our seven-year-old startup, commonly known for its larger brands - Faasos & Behrouz Biryani, is at the cusp of revolutionizing the business of building and running virtual restaurant brands, globally. In the last two years, we have opened 1000 + internet restaurants in India across 7 brands in 15 cities - thus creating a completely disruptive model of building restaurants on the cloud. At 50 MN USD+ revenue and 110% YoY growth, we are the world's largest and fastest growing Internet Restaurant / Cloud Kitchen company, by a very wide margin.

The secret behind this growth is our model of one kitchen = multiple brands. In two years, we have built India's only national Biryani brand - Behrouz, on top of Faasos, our first brand. Subsequently, we have launched national brands across Pizza, World Cuisine, Desserts, Beverages and Chinese - and these brands are now scaling super-fast.

This gives us the ability to play across all customer food missions/occasions through the same infrastructure base. Because of our asset lite model and no incremental investments for subsequent brands, our economics engine is producing tremendous results from payback to capital efficiency to kitchen profitability. Also, we have taken out the biggest risk from opening restaurants - location dependence. 100% on delivery, we have no location risk. While 65% of restaurants shut down in year 1, globally, we have never had to shut down any of our locations. This way, we have completely changed the way restaurant businesses are built and are spearheading the revolution globally for building RESTAURANTS ON INTERNET.

Website : https://rebelfoods.co/

Position : Senior Copywriter

Location : Bhandup

Key Responsibilities :

As Senior Creative Copywriter, below are the key expectations from the role :

- Understanding the brand's requirements and core messages and target audience.

- Familiarising themselves with the old and upcoming dishes (our products), target audience and competitor activities in the market for all brands.

- Brainstorming on Brand Campaigns and producing great copy and creative ideas.

- Reviewing the progress of existing campaigns and pushing for the best copy until the campaign is live.

- Overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies.

- In short, oversee the entire communication ecosystem of Rebel, through storytelling.

Other Specifics :

Skillset :

- Unlike any other job opening, stating that one must keep an eye on any changes to the media landscape that will influence concepts and make projects innovative and fresh. A professional outlook is also required to handle any copy amendments requested by colleagues, and meticulous research skills will ensure all copy is accurate and factual.

- One key trait that we would expect our Creative Rockstar to demonstrate is the spirit of entrepreneurship (one of the most overused words across JDs, though only a few ends up living up to it). After all, this is what has enabled building REBEL foods to what it is today and would be essential to help build our brands across these platforms with cut throat competition and clutter of brands.

Background : A seasoned professional with experience in ATL as well as Digital campaigns and a bag of awards would surely be a preferred one.

Compensation : There is no price for a talented wordsmith, in short, you will be well paid. Also, we offer a great work environment and complete autonomy.

Hierarchy : You will report to the Associate Vice President - Brand Communications and be part of the core creative team in enabling Rebel Foods to continue growing it's stickiness in every consumer's mind and heart.

If interested kindly reply with your updated CV

Current CTC : 
Expected CTC : 
Notice Period : 

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