Resource Executive at Propella Consulting Group
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Senior Copywriter - eCommerce (5-7 yrs)
- Keeping up with the e-commerce business
- Getting into the mind of our customers
- Maintain brand voice and tonality and ensure its consistent application across all media
- Working hand in glove with the content, site-merchandising & amp; performance marketing teams
- Writing and rewriting clear, persuasive and original copy that is in tune with the brand voice for all digital and social marketing initiatives
- Proofreading
- Fine-tuning as per the performance metrics and setting best practices
- Tracking and benchmarking with the best brands in the business
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