Senior Copywriter - eCommerce (3-7 yrs)
- Should be an 'idea' person with experience handling clients; can rally creative and digital teams around the central idea and concept.
- Excellent at formulating and presenting ideas for marketing and brand Communications.
- Participate in and lead brainstorming sessions .
- Ideate, write and execute original and iconic creative concepts in response to brand managers' briefs, objectives, or goals.
- Passionate about new-age creative formats and creating brand campaigns - including social media reels, shorts, and digital ad films.
- Can write and tailor the content and copy according to their purpose - whether they are intended to sell, engage, or inform.
- Ability to deliver omnichannel copywriting, including presentations, manifestos, scripts, everything digital, webpages, blogs, social media, slogans, and news releases.
- Understand the nativity requirements of different channels
- Lives from brief to brief - hungry to break one down and come out with ideas for hero/ hub/ hygiene content.
- Goes beyond writing to ensure flawless execution - works with creative and
- Shoot teams to ensure that the visual elements and forms complement the words.
- Understand the target audience for each brand - you are not just writing for the brand, you're writing for their community, so you'll need to know what interests them.
- Identifies key messages - understand the main thing that you want the audience to feel and do and how to communicate this powerfully.
- High bar on quality - the ability to edit own and others' writing. Grammar obsessed!.
- Values research over everything else - interested in learning about fashion and style and the latest trends.
- Identifies fresh and interesting angles for written pieces.
- Works collaboratively with the marketing team and brand managers to review the impact of work.
- Works on business pitches and PPTs to present new ideas and projects.
