Senior Copywriter - D2C Men's Grooming Business (4-9 yrs)
- Our Client is a D2C Premium Men's Lifestyle brand based out in Bangalore is looking to hire a Sr. Copywriter.
- Our client is looking for a copywriter who has prior experience in copywriting for a national brand's digital advertising and social media content. Ideas and words that helped drive a brand's advertising, social and performance marketing campaigns ahead. If you like facing new challenges everyday, can think on your feet and emote in words, you should look forward to applying.
Responsibilities :
- Write content and develop campaigns for digital marketing assets, achieving quick turn around time and higher CTRs.
- Someone who can work on market strategy and competitive research to formulate relevant content for the brand.
- Create crowd-pulling word plays and creative ideas to generate quick and effective communication that talks the language of our smart TG
- Make life fun, for the audience reading your ads
- Brainstorm with team on campaigns for topical days/events
- Write scripts for video assets for monthly campaigns
- Learn, unlearn, adapt and open to collabs within teams, to make the idea and communication more compelling
- A normal day at work will mean : decoding a business solution and breaking them into actionable insights, finally putting together an insight-based creative idea or content for our social media, web pages and marketing related assets.
Pre-Requisites :
- 4 years minimum of copywriting experience
- Experience working with national/international brands mandatory
- A grammar nazi (But we expect you to be liberal as well)
- A compelling storyteller with excellent writing craft - the ability to express freely in English
- Experience in developing CRM campaigns in fashion/e-com or D2C brands preferred
- Knowledge of and interest in fashion, lifestyle and pop culture trends
- Experience in developing and executing brand campaigns from start to finish
- Campaign case studies showcasing how it benefited brand will be appreciated
- Basic understanding of SEM preferred
- Experience in national digital agency preferred