- Opportunity within a company with a solid track record of performance

- Join a market leader within Media & Entertainment

- Strong opportunities to progress your career

- Our client is an innovative PR Agency that understands the importance of relationship building, consumer needs, and publicity.

The Job :

As Senior Content Writer, you will be developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.

Your responsibilities will include :

- Creating and managing all marketing material and collateral in line with brand direction.

- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.

Tracking effectiveness of various campaigns and course correcting as required.

- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.

- Leading the planning and implementation of PR and initiatives related to the brand.

- Enhancing the company's brand awareness and corporate image.

- Developing and executing effective PR plans through translating brand and key messages into media concepts and compelling stories.

- Leveraging a variety of media channels to maximise the company's brand exposure through interviews, editorials etc.

- Building strong and positive relationships with media, influencers and other related parties.

- Developing and editing news releases, speeches, articles and other editorial collateral.

- Managing an external PR agency.

- Analysing and reporting results of PR campaigns & initiatives.

- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.

- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.

- Developing and managing the editorial calendar to ensure deadlines are met.

- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.

- Managing relationships with external marketing agencies.

- Ensuring consistency of brand voice, style and tone across all content.

- Analysing content traffic metrics and effectiveness of campaigns and messaging to explore ways of improving content marketing ROI.

- Developing and managing the editorial calendar.

- Designing and developing a strong employer branding strategy.

- Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.

- Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.

- Analysing and interpreting metrics to measure the success of employer branding initiatives.

Ideal Candidate :

- You have at least 1 year of experience ideally in Public Relations, Marketing Communications or Content Management within Media & Entertainment industry.

- You have the ability to develop engaging content for a wide range of audiences.

- You have strong media relationships across this space and a proven track record of executing successful public relations campaigns.

- You are a creative marketing professional, preferably with a strong content creation and writing background.

- Experience in Content Management, Content Planning, Employer Branding, and Content Analysis, would be a strong advantage.

- You are a strong team player who can manage multiple stakeholders

- You are highly goal driven and work well in fast-paced environments

- You pay strong attention to detail and deliver work that is of a high standard

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