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24/11 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

Views:19 Applications:12 Rec. Actions:Recruiter Actions:6

Senior Content Writer - IT (3-10 yrs)

Chennai Job Code: 186776

- Opportunity within a company with a solid track record of performance

- Strong opportunities to progress your career

- Fantastic work culture

Our Client develops Casino games, Rummy games, Poker games, Triple chance game, Mobile games, Android games, Unity3D games, Online games, IOS games, iPhone games, iPad games, VR/AR games, 2D/3D games, Windows games, Facebook games, Animations, Mobile Applications, Art & Design.

The Job

You will be responsible for :

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.

- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.

- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.

- Managing relationships with external marketing agencies.

- Ensuring consistency of brand voice, style and tone across all content.

- Driving performance marketing via Display Ads, Facebook Ads and Google Ad Words.

- Analyzing content traffic metrics and effectiveness of campaigns and messaging to explore ways of improving content marketing ROI.

- Developing and managing the editorial calendar.

- Managing a team of 1-5 people.

The Profile :

- You have at least 3 years experience ideally in Content Management or Digital Marketing within Media & Entertainment industry.

- You have the ability to develop engaging content for a wide range of audiences.

- You are a creative marketing professional, preferably with a strong content creation and writing background.

- Experience within Content Analysis, Content Development & Management, Content Planning and Performance marketing would be a strong advantage.

- You enjoy finding creative solutions to problems

- You are a strong mentor and coach who can build high performing teams

- You are highly goal driven and work well in fast paced environments

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