Director at P.S International HR Management Consultants
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Senior Content Writer - Advertising Agency (4-7 yrs)
Job Description:
- Write, edit, and publish content for Website, Blogs, Articles, Guest Posts, Digital Media, and Service descriptions.
- Produce well-researched and accurate content, even under tight deadlines.
- Research industry-related topics and know what to filter out based on the given topic.
- Write relevant content in a well-presented, engaging, clear & concise manner with good readability.
- Proofread & edit content produced by self (before submission) as well as other members of the team.
- Collaborate with other departments to create innovative content ideas.
- Use SEO best practices to generate traffic to our site.
- Regularly produce various content types including social media posts, infographics, Websites & email.
- Actively manage and promote our blogs on different social media platforms.
- Maintain consistency of style, voice, and tone of the company.
Key Skills & Responsibilities :
- Plan and execute content strategy across different platforms.
- Build the brand and ensure that all content and communications uphold the set standard.
- Plan, create, and write content for users with different goals - SEO, Social, Affiliates, Email, Website.
- Build and maintain the content calendar, with prioritizations for execution.
- Track metrics & KPIs to give insights on what is working & what can be improved.
- Have experience working with agencies to scale the production of different types of content.
- Develop a deep understanding of the industry, and participate in identifying opportunities to drive additional value for the company.
- Ability to make content engaging and connect with readers.
- Work effectively in a cross-functional team.
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