Title: Senior Content Writer

Reports to: Digital Marketing Head

Based at: SupportMart Gurgaon

Company Overview

SupportMart is a global services provider, offering multi-support services to various partnersand end consumers, we design, transform, and run intelligent business operations includingthose that are complex and specific to a set of chosen industries. For over 11 years, customers of our clients have trusted SupportMart to deliver solutions services that have helped them do and achieve more. With multi-domain facet SupportMart elevates the benefits which end consumers and organizations derive from their digital involvements.

Company Website: www.supportmart.com

Job purpose:

Full-time Content Editor is responsible for creating, editing and/or acquiring content for websites, email newsletters and other online communications media such as podcasts, etc.

Key responsibilities and accountabilities:

The nature of online content

Online content can take many forms, including plain text, links, database content, still images(illustrations, photographs, diagrams), animation, audio, video, interactive devices (forms,forums, chat rooms, polls, questionnaires, etc.). The main responsibility of the editor will be for the creation or acquisition of verbal content (primarily textual but also audio), although a close relationship with other media specialists, such as graphic designers, will almost certainly be required.

Work elements

- Design and development : The editor is unlikely to be primarily responsible for design and development. They will, however, contribute an important user-orientated perspective to the process. Contribute to audience research as a basis for design of the site. Contribute to the top-level and detailed design of the website (or e-newsletter,etc.), with a particular focus on the ways in which the goals for the site and the needs of users can be met through the provision of appropriate content. Contribute to the process of information design, to ensure that content is appropriately structured to meet the goals for the site and the needs of users. Contribute to documentation of the design. Contribute to the selection or design of appropriate content management software.

- Co-ordination and planning: The Editor is more likely to be responsible for implementation of editorial policy than its formation. However, they may still have a degree of latitude in scheduling content creation/acquisition, in managing the work of additional content contributors and in working within agreed budgets. Schedule the creation/acquisition of content in accordance with editorial policy. Allocate tasks to additional content contributors. Manage the creation/acquisition of content in accordance with the schedule. Manage costs within agreed budgets.

- Content creation: Prepare textual content for websites (including feature articles,advertising copy, database content, links, FAQs, etc.). Prepare textual content for enewsletters.

Design web forms. Prepare textual content for distribution as SMS messages. Prepare scripts for audio voiceovers, for downloading from the site or distribution as - podcasts- . Specify the multimedia content needed to support or work alongside textual content. Locate and select appropriate, existing multimedia content, including still images, animations, music and video. Liaise with multimedia specialists in the creation of any new multimedia content. Edit copy received from additional content contributors. Clear copyright for the use of any existing content. 

Website promotion :

Use metadata and other methods to optimise search engine positions. Communicate with other site owners in order to maximise incoming links. Ensure the site is listed in relevant indexes and directories.

- Communication with users: Respond to user enquiries, comments and suggestions. Moderate forums. Moderate chat sessions. Edit and/or approve content contributions made by users.

- Content maintenance: Update and maintain time-sensitive material.

- Other Tasks: Maintain menus, indexes and directories within the site. Archive and backup content (where this is not automatic).

- Evaluation: Conduct or commission ongoing audience research. Compile and analyse website usage statistics. Obtain and analyse user feedback. Recommend changes in editorial policy and site design.

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