Required Skills and Qualifications:

- Bachelor's degree in Communications, Marketing, or related field. A Master's degree is preferred.

- Minimum of 3 to 5 years of experience in a communications role, preferably in the B2B sector.

- Demonstrable experience crafting nuanced and technical content, managing brand messaging, and -engaging with diverse stakeholder groups.

- Excellent written and verbal communication skills.

- Ability to work collaboratively in a dynamic team environment.

- Passionate about transforming education and committed to the cause of improving learning outcomes for children.

Key Responsibilities:

Content Creation & Management:

- Develop a robust content calendar that aligns with our marketing objectives and educational philosophy.

- Craft compelling narratives for case studies, focusing on the success stories of schools leveraging Ei's products, to underscore the impact of our offerings.

- Create pedagogically and technically sound content for various channels such as whitepapers, blogs, and state-of-learning reports.

Brand Messaging:

- Articulate Ei's core value proposition by identifying the unique benefits and differentiators of our offerings.

- Segment audiences and tailor messages that resonate with the specific needs of school administrators, teachers, and parents.

- Standardise communication across high-stake channels and maintain a consistent brand personality as per the brand guidelines.

Media Relations & Thought Leadership:

- Collaborate with various business functions to create compelling marketing collaterals.

- Position Ei as a global pioneer in education through PR, content marketing, and social media strategies.

- Draft content to position Ei as a thought leader in the global K-12 learning space to amplify educational impact and innovation.

Stakeholder Engagement:

- Develop and maintain relationships with key stakeholders in the education sector.

- Engage with internal teams to ensure alignment of marketing strategies with business functions and product development.

- Enhance teacher and school engagement with Ei's products through webinars and support materials.

Marketing Support & Collaboration:

- Provide marketing support to inter-SBU teams, ensuring they are equipped with the right collaterals and knowledge.

- Ensure a high satisfaction rate from internal teams on marketing support as measured by internal surveys and feedback mechanisms.

Performance Measurement:

- Establish key metrics for success across communication initiatives, ensuring alignment with business objectives.

- Continuously measure the effectiveness of communication strategies and refine tactics based on performance data