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31/10 Vinita Panwar
HR Executive at Zecruiters Jobconnect Pvt Ltd

Views:80 Applications:40 Rec. Actions:Recruiter Actions:0

Senior Branding Executive - FMCG (2-4 yrs)

Mumbai Job Code: 298636


- Conducting research (primary & secondary) on consumer markets, monitoring market trends, competition and identifying market opportunities & potential areas of development/ focus

- Tracking product wise performance across various channels and analyze sales metrics such as sales volume, market share, pricing and distribution that will aid marketing and business decisions

- Assisting in developing & executing brand strategy & implementation of brand deliverables at various levels based on the above research

- Has led execution on key marketing activations - creative development to execution (in-store branding, promoter activations, influencer campaigns, etc.)

- Stake holder management, coordinating with multiple agencies over different media promotions & ensures smooth transition of the activations

- Evaluating the effectiveness of the campaigns and incorporating learnings in all future projects

- Preparing marketing literature and all campaign related aids

- Developing brand presentations for the brand partners basis the brand & media strategies

- Liaising with legal and compliance team to ensure the designs and messages meet the company brand and regulatory guidelines

- Provide all marketing collaterals to the sales network and monitor usage/ effectiveness of the same

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