President & CEO at Brainwave Optigrators
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Senior Brand Manager - Marketing - IT (10-20 yrs)
Senior Brand Manager - IT Product Development Firm - URGENT NEED
Bernard Kelvin Clive once said " The power of the brand is not in the name but what has been invested in that name over the years." Having invested a lot of efforts, time and money in building world class products, my customer an IT PRODUCT DEVELOPMENT firm that propels business growth while focusing on human motivation are looking to hire a SR. BRAND MANAGER who can give the market a story to talk about. So if you have the ability and experience to blend good strategy with good creativity then read on...
DESCRIPTION :
SUMMARY : Implement strategies through content and campaigns across owned, earned, and paid media to shape the company's brand image, improve the company's reputation and drive growth.
Responsibilities :
- Analyze brand positioning and consumer insights
- Shape and communicate the company's vision and mission
- Translate brand elements into plans and go-to-market strategies
- Manage a team of designers working on brand initiatives
- Lead creative development to motivate the target audience to "take action"
- Monitor market trends, research consumer markets, and competitors' activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Align the company around the brand's direction, choices, and tactics.
Requirements and skills :
- In-house or agency experience working in a technology company context
- You have a passion for brand storytelling
- Excellent understanding of the full marketing mix
- You manage your time well and have experience juggling multiple projects simultaneously.
- Outstanding interpersonal skills; ability to build strong relationships with cross-functional team members
- Strong analytical skills partnered with a creative mind.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
