Senior Associate - Social Media (3-6 yrs)
Description
Content Strategy and Planning:
- Develop and execute weekly and monthly social media calendars aligned with the content team.
- Collaborate with the marketing and communication teams to integrate social media campaigns with overall promotional efforts.
Content Creation:
- Create original and visually appealing content (graphics, images, videos, infographics, etc.) that resonates with our audience and conveys the organization's message effectively.
- Produce engaging written content, including posts, captions, and stories, to drive interaction and brand loyalty.
- Ensure all content adheres to the organization's brand guidelines, tone of voice, and values.
- Coordinate and collaborate with other program teams to get content
Community Engagement:
- Monitor social media channels and respond promptly to comments, messages, and inquiries, fostering positive interactions and building a sense of community.
- Engage with followers, partners, and influencers to strengthen relationships and encourage active participation.
Performance Analysis:
- Analyze social media metrics and insights regularly to measure the effectiveness of campaigns and content, using data to inform future strategies.
- Provide reports and recommendations to optimize content performance and social media presence.
Trend Research:
- Stay up-to-date with the latest social media trends, algorithms, tools and best practices, incorporating them into the content strategy to maximize reach and engagement.
Qualifications and Experience
- Bachelor's degree in Journalism, Social Studies, Communications, Public Relations, or a related field.
- 3-5 years of work experience as a Social Media Specialist or similar role, preferably in the non-profit sector.
- Exceptional writing skills with the ability to create engaging content that drives conversation and action.
- Proficiency in social media management tools and analytics platforms.
- Demonstrated understanding of various social media platforms, their unique audiences, and best practices for each.
- Creative mindset and experience in visual content creation using tools like Adobe Creative Suite, Canva, mailchimp, Photoshop or similar software.
- Ability to work independently and collaboratively, managing multiple projects and deadlines.
- A genuine passion for the non-profit sector and a commitment to making a positive impact on the community and the world.
- Knowledge of SEO, digital marketing, and online fundraising is a plus.
- Have the ability and willingness to travel as required. We believe a key component of communicating about organisation's work is forming a direct connection with our programs through on-ground visits. An ideal candidate would be willing and able to travel frequently across the country to visit our local programs.