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05/11 Preity Goyyal
Founder at Serving Skill

Views:174 Applications:61 Rec. Actions:Recruiter Actions:26

Senior Associate - Digital Content Writer/Editor (3-10 yrs)

Bangalore Job Code: 97155

Position Summary : 

Ensure that customers receive the highest quality deliverables with respect to editorial support for both internal and external platforms such as the intranet, and social media, thought leadership and brochures

 - Objectively review deliverables to detect and correct errors in spelling, punctuation, and syntax 

- Check content for language, flow and grammar issues and improve readability, if required 

- Write/script for creative or formal business documents or collaterals 

- Adept in project management and reporting - Proficient in communicating with the leadership

 - Supervising writers; be an arbiter of best practices in grammar, messaging, writing, and style

 - Working with Digital and Social media team to map out a content strategy that supports and extends our marketing strategy, both short- and long-term, determining which methods work for the brand and why

 - Display expertise in all things related to content and channel optimization, brand consistency, segmentation and localization - Work with the client analytics team to ensure meaningful measurement 

 Roles and Responsibilities :

Essential :

 Ensure compliance with Style Guide including creative and digital writing guidelines, copyright and citation guidelines 

- Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. 

This is to be done for each customer persona within the organization - Ensure compliance with copyright laws and manage own work with minimal guidance

 - Assist in peer reviews and quality checks. Liaise with stakeholders and design teams to ensure smooth execution of projects 

- Supporting firm-wide digital initiatives with strategic support as and when required

 - Improving the quality and relevance of content by gauging its context beyond basic language editing 

- Offering pertinent suggestions to structure and present deliverables to enhance their impact

 - Reviewing and/or assisting in developing and refining graphical and tabular representations, maximizing their value to substantiate content more effectively

- Communicating feedback to help team improve their writing skills and style and conducting need-based training 

- Working with other team members to regularly update the Style Guide and digital writing guidelines and to share pertinent concepts to upgrade processes 

- Provide timely and appropriate response to ad hoc editorial and writing requests

- Integration of content activities within traditional marketing campaigns 

- Conduct ongoing usability tests to gauge content effectiveness. 

- Gather data and handle analytics (or supervise those who do) and make recommendations based on those results. Work with owners of particular content to revise and measure particular content and marketing goals 

- Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies 

- Develop a functional content calendar throughoukkt the verticals in the service function and defining the owners in each vertical to particular persona groups - Integration of content activities within traditional marketing campaigns 

- Establishing work flow for requesting, creating, editing, publishing, and retiring content.

- Work with technical team to implement appropriate CMS

 - Work closely with the design teams on all creative and branding initiatives to ensure a consistent message across channels Desirable

 - Supervise and support junior writers across the team

 - Supervising the maintenance of content inventories and matrices 

- Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioural metrics 

- Knowledge of and experience in the professional services industry is an asset 

 Required Qualification :

Essential :

 - Graduation 

- Bachelor- s/Master's Degree - preferably in English, Journalism or Business Communications

 Technical Skills/Tools Requirement :

- MS Office Package, Adobe PDF, SEO, SEM Technical Competency

 - Advanced level 

- Editorial (Business Writing, Editing & Proofreading) - Market Research - MS Office Package

 - Adobe PDF Technical Competency 

- Intermediate level

 - SEO - SEM Operational Competency - Expert level - Communication Skills (Written & Verbal)

 - US English Operational Competency 

- Advanced level 

- Decision Making 

- People Management 

- Organising and Planning 

- Time Management 

- Result Oriented 

- Presentation Skills 

- Project Management 

- Personal Learning & Development

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