HR Manager at Right Brain Recruitment
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Senior Associate - Content Marketer - Financial Service (2-4 yrs)
Responsibilities:
- Create compelling and effective communication for new product initiatives and launches
- Develop engaging Ad copy for products and features focused on user engagement and conversions
- Craft product communications for top-of-the-funnel marketing activities tailored to attract and educate potential users
- Drive communications for existing users via feature marketing, product marketing, and newsletters
- Work closely within the Growth Team to assist with Website content, Blogs, and Social Media content
- Ensure that every piece of communication is user-first, brand-centric, and tailored to helping Indians trade & invest in the stock market
- Being comfortable with data is an advantage, especially business metrics, product metrics, and website metrics
Expected Skills :
- A drive to do what's best for our users at all times - you're responsible for guiding our users to the right features that fit their needs
- Communication skills that are simple, clear, and easy to understand
- Ad copywriting that is efficient and enduring
- A love for data and the ability to simplify complex numbers for better insights
- Knowledge of tools such as Super Send, Google Analytics, Search Console, Google Ad Manager, WordPress, and Trello
- Ability to execute communication campaigns with a less-is-more approach
- 2 years of experience working in content marketing and/or product marketing for a startup
