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15/04 Anamika
Recruiter at Urban Jobs

Views:71 Applications:48 Rec. Actions:Recruiter Actions:3

Senior Analyst - Pay Per Click/Search Engine Marketing (1-4 yrs)

Pune Job Code: 155693

1-4 years of experience

Roles and Responsibilities :

- Deliver the best in class account management solutions and the best possible Digital Advertising experience in the industry.

- Perform daily account management on Google Ads or other search platforms for a variety of clients.

- Understand client goals, create and execute strategies to exceed defined goals

- Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid search in accordance with client goals for Google channels

- Manage a team of around 3-4 people with a client portfolio of 4-5.

- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals.

- Communication to team and management on project development, timelines, and results.

- Work with leadership to explain and modify strategic plans

- Understand and stay current on industry trends, competitive landscape, and internal product development efforts

- Be accountable for the Quarterly Business Review meetings and showcase business growth.

- Be responsible for Team Growth and planning personal development programs for subordinates.

Desired Candidate Profile :

- Tech graduate/MBA with 1-2 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC) .

- Have excellent analytical, organizational, project management skills including demonstrated ability to think end-to-end, manage long-term projects and manage multiple projects simultaneously AdWords / Facebook certification is a plus.

Perks and Benefits

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