Research Associate at Antal International
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Senior Analyst - Digital Marketing (5-10 yrs)
Designation : Digital Marketing senior Analyst
Requirement : Strong knowledge in Paid Marketing(Web & App)
Experience : 5+ Years
Job Description :
- Create, manage, recommend, and implement pay per click, display campaigns and other campaign formats through Google AdWords, Bing, YouTube, Facebook, Twitter and LinkedIn.
- Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
- Measure ROI and KPIs and make necessary strategy adjustments if needed.
- Stay up to date with the latest digital marketing trends and best practices.
- Strong experience in doing App campaigns in AdWords
- Brainstorm new and creative growth strategies
- Collaborate with internal teams to create landing pages and optimize user experience.
- Manage campaign expenses, staying on budget & estimating monthly costs.
- Effectively communicate results to management weekly.
- Proven SEO & PPC experience
-Solid understanding of performance marketing, conversion, and online customer acquisition
-In-depth experience with website analytics tools (e.g., Google Analytics, Google tag Manager, NetInsight, Ahrefs, SEMrush, WebTrends)
-Knowledge of ranking factors and search engine algorithms.
-Up-to-date with the latest trends and best practices in SEO & PPC.
-Strong analytical skills and data-driven thinking. Well-versed in the English language.