Overview :

The Sales Lead Generation Specialist is responsible for prospecting, qualifying and generating new sales leads to support the sales strategy of appICE. This individual will be a highly motivated, self-starter able to identify and develop new business prospects from multiple sources including inbound marketing leads, prospect lists, discovery and individual research. A dynamic personality with a drive to reach decision makers is essential!

Sales Lead Generation Specialist is expected to :

- Develop new business via telephone and mass communication such as email and social media to introduce the appICE solution and identify appropriate buyers (Large Enterprises & SME) within the target market.

- Follow up on leads and conduct research to identify potential prospects.

- Identify key buying influencers within these prospects to determine budget and timeline.

- Build and cultivate prospect relationships by initiating communications and conducting follow-up communications in order to move opportunities through the sales funnel.

- Work with the Regional Sales Directors and VP of Sales to develop and grow the sales pipeline to consistently meet quarterly revenue goals.

- Manage data for new and prospective clients in Salesforce.com, ensuring all communications are logged, information is accurate and documents are attached.

- Prepare and analyze sales pipeline reports and dashboards.

Required experience and knowledge :

- Bachelor's Degree in Business (BBA), Communications or related field

- Experience in the Enterprise Software / Mobile Solutions industry preferred

- 1-3 years telemarketing and/or inside sales experience.

- Demonstrated ability to meet and/or exceed determined sales and activity quotas.

- A proven track record of strong client relationships.

- Excellent client service skills.

- Excellent written and verbal communication skills.

Technical Experience :

- Proficient in MS Office products (Excel, Word, MS Outlook, MS PowerPoint)

- Experience with Salesforce preferred.

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