Senior Search Consultant at Armour Corporate Services
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SEM Specialist/PPC Professional - Media (1-4 yrs)
Key Roles & Responsibilities
- Proficiency in managing PPC accounts on AdWords
- Should be able to manage both Search and Display campaigns
- Exposure to and hands on experience managing AdWords retargeting / re-marketing campaigns is a must.
- Should be well versed in implementing ad-extensions like CallOuts, Sitelinks, Structured Snippets, etc.
- Managing and maintaining large keyword lists. Keyword research and contextual understanding.
- Perform daily account management of Pay Per Click accounts on Google AdWords.
- Maintenance & monitoring of Keyword bits, daily and monthly budget caps, impression share, quality score and other important metrics.
- Management of display network placement lists on AdWords and other contextual advertising platforms.
- Create new paid search campaigns, ad groups & keywords.
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